Yes Examples they have provided fromprint platform:
They have done a billboard, poster and cd album.
Examples they have provided frombroadcast platform:
They done a red carpet interview, a interview, a game type thing that went with it.
Examples they have provided frome-mediaplatform:
They used twitter and Facebook-they both had similar posts to eachother. Whatinstitutional informationdid they find out about the film?
They found out that Sony and mgm had produced alot films and promoted them well. These were popular films that they produced. What issues did they find in terms ofrepresentation in the film they studied?
They found out that high class were mainly targeted and are in the film. This is set for upper class people and high end society. Whatlinks or comparisons can you find between this case study and Ill Manors?
I can find out that skyfall and ill manors are very different to eachother but have alot in common. They have some similarities and many differences which is why its a good film to compare it to.For example, skyfall shows a posh, higher end of London while Ill manors shows a poorer, different side to it.
Is there anything you canlearn from this case study? What could you add to your own case study after looking at someone else's work?
I can learn alot from this as the information is good, yes there are some questions missing. I would add more information, more detail and think more about what to say on my work.
Case study research tasks The basics What is the name of the film, the director and notable stars?
the name of the film is the Inbetweeners, the director is Ben Palmer and the main stars are Simon Bird, James Buckley, Blake Harrison and Joe Thomas.
When was it released? 2011 What genre is the film? What are the generic conventions that tell you the film belongs to this genre? The genre is comedy. Having a comedy film makes the audience want to watch the film as many people like comedy films. You can tell that its a comedy by the name. Its a play on words and the characters don't look like they belong in a horror film. They look like they belong in a comedy which they do. What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes? The film was rated on IMDB which shows it had good ratings and wanted to show that it was a good film. The ratings are a 6.8 out of 10 stars. This is just slightly over half ratings that they have gotten. Broadcast Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies. There are many key things that are going on in the trailer. M- There are some media language being used here. There arent many theories being used as there is no disequilibrium/equilibrium. This is because its a comedy and they wanted to keep it that way. I-The institution is that G-The genre is British comedy. R-There are some representations here. You have the representations of normal 18 year old teenagers. They act wild, silly and want to get there way. This is also a bit of a stereotype as this is what people think that teenagers do. A-The audience would have been teenagers or young adults as they would like ton watch something funny and something that they can relate to. I-There are some ideologies behind this as there aren't many political views to say N-The narrative of this story is four young adults taking a break from school to go on a holiday in Spain. They have a good time, act silly and have fun. Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film. They are telling everyone about their film and how successful it was and what they did etc. This is an interview. This is a premier screening on the red carpet. They are also doing an interview and making sure that they are talking about the movie etc. "hysterically funny"-telegraph "spring-break British style" -rotten tomatoes "the ultimate lads film"-the daily film Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
Choose ONE print advert and write a textual analysis of what it communicates to the audience. This tells the audience whose going it be in the film and that its going to be full of fun as the background looks colourful etc. The way this is set out you can tell its going to be a comedy film because of the colours and the actors facial expressions and what they are wearing.This looks like its going to be set a another country as there are lots of neon lights and neon colours being used. You may think its in a place in Spain or Ibiza. How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films? The film doesnt remind of many films as there many different films that different to each other. For example if i had to pick films that were similar i would think of Hangovers, the equal to this a T.v programme called Benidorm and the programme The Inbetweeners. E-media
Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film? On instagram there are some fan pages of this film and of the characters and of there T.V show. This makes their fans keep in touch with all of their shows and films. On Facebook there is a page where people can like and comment on it. Did the film run any kind of e-media based campaign to generate interest in the films? I dont think the film had any e-media based campaign as its not that famous in a sense that its hollywood. give examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers? Simon bird the main character did tweet and ask his fans to watch the film as he wanted to get more of an audience. Audience
Who is the target audience for this film? Demographics and psychographics. The target audience is ages 15 and above. They wanted to target mainly teenagers as they wanted to make sure that they get that part of the audience right. By having a target audience they can narrow down what type of things they like and what they do and then see how they can promote it. Mainly people who are in the strugglers and group would enjoy this film as they are the type to watch films that funny, casual and not to expensive.
What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film. The pleasures that this film provides is that its funny and its purpose is to make people laugh. Its a film that everyone should enjoy and watch and be interested in. What similar films would the target audience enjoy? Justify your suggestions. The films that they would watch are the sequel to this film, inbetweeners 2. They would watch Angus thongs and perfect snogging, Shaun of the dead, Bridget Jones diary and Paul and many more. This is because having a good British comedy film to watch is what people want to see and watch. Institution Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience? film 4 ng films and bwark productions produced this film. They kind of have track record with comedy films but do range with other big films like horror, thriller etc.
Which company distributed the film in the UK? What other films have they distributed? Entertainment distributors distributed the film. It was a great success on the weekend that it was released. They have distributed Teen wolf, Rush hour, wedding singer, Austin powers in goldmember , white noise, wedding crashers , St triniains, final destination 3, 17 again and american hustle. They have done many many films and they have been a success. What was the budget for the film?
£3,500,000 How successful was the film financially? Why do you think this was? It made $35,955 this is good as it went over the estimated budget. This is good as they had to make sure that the audience watched the film more and needed to get that profit.
Was this film more successful in the UK or worldwide/USA? Why do you think this is? This film was more successful in the UK as a Britishaudience are more used to them and get their humour and have probably seen many other shows with the actors in it. What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
The certificate that was given was an 18. This is because there in some explicit content that is on the film. And by giving it this certificate makes people know that it will contain this. What representations of people, places or groups can be found in this film?
The representation of young, white British females and males.There aren't many other types of ethnicties in the film as they wanted to showBritish people. What representation of ‘Britishness’ does the film contain?
This film contains alot of Britishness as its a British film that shows alot of it. It shows the chavvy, posh and middle class people and try to show all of these. How does the representation of Britain differ to Ill Manors? These parts of inbetweenrs are completely different as its shown in a different area and is shown in many places different to ill manors as its a different story line and different way of living that they wanted t show. Case study comparison What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply. There are many differences between the films as they are very different to each other. Ill manors is moire aimed at struggler's and mainstreamer and so are inbetweeners. They are similar in the sense that the same audience would watch the film and see it again. A field in England is more posh and different people to ill manors and inbetweeners would watch it. For example, mainstreamer etc.
The Ill Manors music video is a video that is quite typical
of a rap/hip-hop genre. You have a gang or other members of the group, you have
iconic scenery in the background and you have a lot of bass and beat to the
music that is getting sung. Ben Drew is the main person in the video but as he
is doing a film for this song he had to include his staff and actors into the
music video so that they audience can relate to the video and get to take part
in it. If the music video was aimed at Ill Manors and there were no recognition
of the actors or familiar places in the video it wouldn’t have been popular and
wouldn’t have made sense in a way.
There were some parts where could see some Londoner riots
happening in the video. Plan B wanted to make a statement of showing the
country what it was like around London at the time of the riots and what was
said or done about it. Plan B wanted to make sure that this was getting across
that the kids that were trying to lash out were the ones that needed help and
need to be dealt with but in a way that was done properly and correctly. Many
kids grow up In care homes and don’t grow up with any role models around them
so whatever they see on T.V or hear about is what they look to when they need
help or are stuck. It offers the audience to see and hear Plan B speak out in
the way of lyrics so that people can understand and hear about it. The music video
is properly done and looks like a music video. He wanted to show some iconic
moments which is what he did. It does go well with the Ill Manors theme as that’s
what happens. The music video helps promote the film as it looks exciting and interesting
from the music video as its targeting a young audience so they would think
that. The song is quite catchy so people would listen to it and then also watch
the film.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? i would say that the target audience is between 20 years of age onwards as hes trying to look formal and set some sort of example. They would be attracted to it as that age they know whats right and wrong and by having somesort of role model they can see that he looks good and looks well and would want to follow in those steps as from what he was before to now. 2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) The article shows an image of Plan B in a suit looking smart. Hes telling his story of how he went through being over weight to now a good size that hes comfortable with. It gives those people who are not fit a chance tp read and see what someone went through and try and do the same. 3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine? It allows the audience to leave Facebook comments and give their opinions on things. 4) What codes/conventions of print interviews can you find in the article? I can see a few central images.The images are mainly medium shots and shows his top half his body onwards. He made sure that there are subheadings so that the audiences can keep engaged in the magazine and see what's happening. 5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article? There are speeches of him talking and there are some talks about Ill Manors as that was his first film and would talk about it as there are fans out there that have seen the film and enjoyed it.There are subheadings which are there to keep the reader engaged and interested in the magazine. 6) What synergy can you find between this text and the broadcast examples we have studied?
Hes using Ill Manors as that's his film and needed to talk about something that was interesting and important to him. You can see a comparison in the text and in the interview. 1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? This magazine is more for people who are more interested in what a celebrity does. So, this is a target for working class people who are interested in gossip or who like celebs. 2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) The article does do more like it says and mentions a lot about what worries Ben Drew in life. By Ill Manors screening they want to be able to show that they care about kids as he does care about them. He tells people and shows people that he cares. He cares as they can do so much for themselves which is why he screened some people in a film. 3) Does this text allows the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine? They aren't really allowed to leave comments and stuff on their work. As they need to be able to read the magazine. The work needs to be able to show some work. 4) What codes/conventions of print interviews can you find in the article? I can see a central image, title, tag line or speech form the article and can see some good use of colours being sued around. 5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article? It depends on what the audience is interested in hearing. If they want to hear and talk about the life in east London and how the government can help kids then they would read it. 6) What synergy can you find between this text and the broadcast examples we have studied? There are some mixed work with the Tedx lecture as they are talking and hearing about the work that he saying. They are talking mainly about political views etc. 1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? The group that it mainly targets as a whole is ages between 20-35 years old. This is because the guardian is more of a newspaper that older people read and take interest in. This makes it different as tplan b isnt the type to target an audience like this. 2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) This article is more formal and helps inform them and keeps them updated about and around the world. It doers entertain in a way as they are talking about a hip-hop artist. 3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine? This is different as people can comment and participate in it. 4) What codes/conventions of print interviews can you find in the article? I can see that there is a tagline to show what's being done and said. 5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article? A narrative is being used in the story to show it as he can be seen in a good light to everyone else.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted? The ages this targets is between 18-25 years old. As its a fresh type magazine that wouldn'tinterest older people than that age group. This would target upper class people as its something that is interesting to them. 2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) The article entertains alot more than be descriptive as its a magazine that is entertaining. 3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine? People can leave comments and participate. 4) What codes/conventions of print interviews can you find in the article? There are many features, like a tag-line, and talking about plan b alot 5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article? The way plan B is working and talking hes sounding more educated in a way as he needs to target a upper class lot of people.
First, read the Media Magazine article on A Field In England in Issue 47 and write a 100 word summary of the article on your blog. You'll find the article in our Media Magazine archive- click on MM47 and go to page 19. Now read the following pages on the official website that provide explanations of the unique release strategy that the institutions behind the film chose: Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy. Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England. Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film. Finally, answer the following questions on your blog: How was A Field In England’s release different to typical film releases?
A field in England was a bit different to how normal films are released as the film was released at the same time all around the country. They tried to do show and broadcast the film around like this as they wanted to make sure that they had a different audience and tried to attract as much audience as possible doing this by showing them at the same time.
What are the advantages to releasing the film across all platforms on the same day?
there are many advantages of broadcasting a film on the same day as it shows a different wide range of audience to the film. They made sure that they have the film and that it is done right and done in a way that is correct so that they can get the work properly and that it attracts alot of people.
What are the disadvantages to this approach?
Some disadvantages are that some people wont watch the trailer or film so that means that they wont get the right the audience and the right frame of mind in the work that they do. By not showing it to everyone some people wont see the film and therefore they will lose out on a audience that could watch it.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
I think this target audience would be good for explorers as they are the ones that are interested in the world and what happens around everywhere. they are the ones that seek adventure and show that they are interested in that life for them.
Do you think all films in future will be released across all platforms simultaneously in future?
I dont think that it should happen as its important to distribute it around the country by having the DVDS being shown around and making sure that there is enough to go round so that they can watch it and be able to understand it.
Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)
Summarise the 10 steps of film distribution in a list using your own words.
they show an understanding of how to identify its audience and making sure its done properly. they show some points of showing and telling why they would go and see it they show that they want the cinema operators to go and see/play the film. Showing some developments in the work and see if there are some things to do. there are six big time film companies that are working with hollywood. They show different ways in how to make that happen They show that they can do certain work without being done to do it properly. They tell and show who the film is aimed at and what their target or goal is \at the end of it. they all group up and show that they are interested by showing their film or trailer out to everyone. they then broadcast the film out.
Ill Manors: Funding and production budget
What was the estimated budget for Ill Manors?
£100,000
Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors. BBC Films, Film London, microwave and Amimage.
How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?
Ill Manors was done on a low budget and was done without really well-known stars. Skyfall is meant to be a big Hollywood film that makes sure that their is a difference. Skyfall was done on a bigger budget and used big time hollywood actors.
Microwave film is are films that are there to make sure that films are getting their recognition and that they are being successful.
List three other films funded by Microwave Film and embed their trailers in your blog.
Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)
Shifty is a comparison to Ill Manors as they are both similar in a way as they are about some sort of crime. Shifty is more calmer in a way than ill manors. They made sure that they aren't that similar in a way as they cant have the same story line. Riz ahmed is in both Ill Manors and in Shifty this gives the audience a way of understanding and reconsigning the way that he is.
Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.
Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).
Sket is a film that shows urban drama around London. Ill Manors also showed this around. Having this type of audience can make this a successful film. Making sure that there is a audience for the film makes it easier for the film. The work was made to have a specific audience. This film is mainly focused on a female perspective whereas Ill Manors shows a wider range of audience.
Why did Revolver Entertainment go out of business in 2013?
Revolver went out of business because they couldn't afford to keep going and they keptlosingstaff because they wanted to go to a better and more sustainable company something that Revolver was lacking in.
How is new technology changing the way films are being distributed?
Cinemas and downloading are trending more as people would rather go out or download an app to watch films on. This means that DVDs and some websites are getting out of business.
Gunslinger
Visit theGunslinger websiteand list the three films currently in development (click on theSlate tab).
Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).
Shank is a similar film to Ill Manors as they show that they are similar by getting into crime and stuff. Ill Manors does relate as they also showed crimes like this.They both showed gangs and getting into the wrong crowed.
List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular? Anuvahood and Shank focus on this type of genre as its a genre that can be successful if done right. There aren't many films with this genre which is why a few companies focus on it and make sure that the films come out successful when they do it.
Research the British social realism genre. How do Gunslinger films fit into the social realism genre?
These films fit into the social realism genre as these are things that happen around London and it shows certain classes this.
Why does the UK urban drama genre appeal to an audience?
This genre appeals to people as they don't get to watch enough of it as not many films get released with this. Having this makes it different and unique as its something that needs to be done and some audiences swatch these.
Certification
One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.
How does the certification process work at the BBFC?
Having a certificate where certain ages can watch a film is there for their benefit and for the parents. For example an 18 certificate is there so that sex, drugs and crime are there to be watched by people over that age. Making sure that this done properly is difficult as some people don't listen to the ages.
Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate
The difference is that a 15 age certificate shows minor drugs, sex etc. Whereas an 18 shows more explicit showing of those contents.
What are the advantages and disadvantages for a film in being given an 18 certificate?
