Brand values

Disney are a well-known company.They aim mainly at children but do also include adults.They have a brand value of being fairytale,fantasy and happiness.They like to include having that typical happy ever after fantasy and making sure that there meeting that need.They like to make princesses beautiful and girly and the princes handsome and the hero.they come under the successful brand as all their movies are successful and so are the people that work there.

The colours and characters are really life-like but unrealistic.

Fantasy




Naked (urban decay) are a make-up brand that are popular more in the states.This is all about beauty, richness and looking your best with the best possible products.This associates with pretty women that take care of themselves and live a luxurious lifestyle.They fall under the category of rich,glamorous and luxury as this make-up is associated with people that have money to spend on luxuries.They mainly aim at people that are more upper-class but have a genre that they stick to which is in their name Urban Decay.This shows that they try to fit in with the younger crowd by being urban but they are expensive for upper class people.

Naked (urban decay) products are for  women that like to wear make-up.

Beauty





Nike are a well-known brand that are known for their trainers and clothing.They are extremely popular around the world as they sponsor many adverts.They have good quality products,trendy and value for their money.They mainly aim at Teenagers as they are the main people that would wear trainers,hoodies and tracksuits.They like to keep on the ball.So making sure that everything is ok and making sure that all the things they are producing are on trend.

Nike is all about the trend and customers

Motivation






McDonald's are very well-known fast food brand that have been around for many years.They are mainly known for their burgers and fries. They are world-wide and are in countries like America, India,china, France etc.They use the concept of children in mcdonalds. This shows that they like to aim at any age but mainly focus on making children happy.For example they give out a toy with a kids meal (happy meal) this shows that they like to make children happy as they dont have to promote by having a toy.Also the happy meal comes in a cardboard illustrated box that make children more intrigued into what's inside their box.

The famous and catchy slogan "im lovin it"

Fast








UGG Australia are a famous shoe brand.They are mainly known for their UGG Boots that cost between £120-300.They do, do more products like shoes,slippers,men boots, gloves and belts etc.They try to be a big brand and have alot of things to sell.They want to be known for other things than just boots.They are famous as they come in different sizes,colours and materials.They are also warm and used in cold weathers.

The famous UGG's are warm and comfy especially in the winter.

Expensive