Sunday, 23 November 2014

Uses and gratifications theory

Diversion- Escape from everyday problems



This is a good one for diversion as its a T.V soap and people who are stressed or having problems would want to escape their problems and watch soaps and see what sort of drama is in the characters lives.



Personal Relationships-Using media for interactions and other emotions



Having Heat magazine helps their audience see whats happening in celebrities lives by reading instead of watching whats happening. Its another way of interacting with them and checking/understanding their emotions with them.




Personal Identity- Reflecting oursleves in text or learning behaviours and values from the media.



Step up 2 is a way that an audience would want to reflect and identify themselves with. Having the character dance and seeing what their life could be like if they won.The audience may want to try out some dancing and try and see if they live uo to the characters expectations.




Surveillance- Useful information for living.



The metro tells their audience whats going on in everyday life with the weather, holidays, sports etc. This is a way of people findimng out their information using newpapers to see whats going on.




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