Analysis of Reebok advert

The Reebok poster shows a central image of 50 Cent who is a well-known rapper.The colours in this poster are dull,gloomy and connote sadness.This shows that the poster is trying to be rebellious towards the younger/teenage generation.Reebok wanted to show maybe that they can be a rebel kind of brand so stand out from its competitors like Nike, puma and converse.they wanted to be different and show that they can be better than them which is why 50 Cent is on the front cover of the advert.To teenagers being rebel or being part of danger excites them as they think that's cool.

The background of this advert shows finger prints so this is a denotation of prison,criminal or even being a victim.In the past 50 Cent has been in trouble with the police and the fingerprints in the background could show that, that's how he used to be-being in trouble with the law or even being a victim.The words "i am what i am" shows that in the past he made mistakes and he cant change them and can only move on and look in the future.Also the words "where i am from there is no plan B" this shows me that  hes had a troubled past and knows that there was no escape from it.Maybe Reebok wanted to show there viewers that they have to buy there product now rather than later because there will be no time.

This shows that Reebok wanted to be brand that can be recognised by everyone and they done this by putting him in the front cover of the advert.You can tell that this is a advert and not a magazine or a website because it has the central image,writing and the Reebok logo.In the writing they wanted to be remembered by who they work with,what there logo looks like and there catchy slogans.For example "Take advantage of today because tomorrow is not promised" this shows that they want them to buy Reebok now and not the next day because you never know what's going to happen tomorrow.

The image is of a medium close-up this shows that they only wanted to see the strong emotion of his facial features as he looks angry,serious and grim.They wanted to shine the light  and highlight the strong features of his nose,eyes,mouth etc. Also the way hes standing is sort of intimidating as hes standing on the side and hes looking directly at the camera in a fierce way.Also hes wearing a camouflage hat backwards which shows that hes trying to show a gangster kind of look-which in stereotype is a hard look to show that they are better than everyone else which is what Reebok is trying to do-be different.