Tag London

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.

The campaign was good as it released a twitter. There fans could then tweet and use a hashtag to get  a link to Soundcloud that hosted tracks from the album before it was actually released. The ill manors album was the hashtag that led to increase for the official plan b account. Fans were then encouraged to tweet a new created account Tag London account with a hastag of ill manors to tell twitter how they felt about the way Britain is at the moment. This campaign had over 5,000 entries in the space of five days which showed it was a very popular hashtag. There had been graffiti and loads of names being shown around London about this to show how they felt.

1. How does the Ill Manors Tag London campaign help to promote the film?

It helped promote the film by letting the audience and people speak what they wanted which would make them want to watch the film so they could identify and relate to it.

1. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

There a few links as Plan B wanted to show the British audience that they have to open their eyes and look around and see what's happening around to young teenagers.

1. Why might user-generated campaigns like this be more successful than traditional media campaigns.

They would want to show them what life is like around different areas of London. Having this can let the audience have an opinion and feel included.

 

1. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

This is a target to 18 years old and over as they would know more about what's happening be more aware. The demographic groups would be E/D.


THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

This is has a targert audienc of 22-30 years old as its something a working class person would say as something needs to change.

SOUNDS LIKE THE TRUTH #ILLMANORS

16-21 years old would be a target for this as they are the ones that are being targeted in the film and would want to speak out like this. this is for people that would may not have alot of money maybe living in estates etc.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

A 21-25 year old as this is something that is important to them and a mainstreamer would be a target here.
#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

This shows that they care that the rich people are taking alot from them and they are trying to say that ill manors has done that somehow. This targets all demographics groups as even the rich can come out with this.