Brand values

Disney are a well-known company.They aim mainly at children but do also include adults.They have a brand value of being fairytale,fantasy and happiness.They like to include having that typical happy ever after fantasy and making sure that there meeting that need.They like to make princesses beautiful and girly and the princes handsome and the hero.they come under the successful brand as all their movies are successful and so are the people that work there.

The colours and characters are really life-like but unrealistic.

Fantasy




Naked (urban decay) are a make-up brand that are popular more in the states.This is all about beauty, richness and looking your best with the best possible products.This associates with pretty women that take care of themselves and live a luxurious lifestyle.They fall under the category of rich,glamorous and luxury as this make-up is associated with people that have money to spend on luxuries.They mainly aim at people that are more upper-class but have a genre that they stick to which is in their name Urban Decay.This shows that they try to fit in with the younger crowd by being urban but they are expensive for upper class people.

Naked (urban decay) products are for  women that like to wear make-up.

Beauty





Nike are a well-known brand that are known for their trainers and clothing.They are extremely popular around the world as they sponsor many adverts.They have good quality products,trendy and value for their money.They mainly aim at Teenagers as they are the main people that would wear trainers,hoodies and tracksuits.They like to keep on the ball.So making sure that everything is ok and making sure that all the things they are producing are on trend.

Nike is all about the trend and customers

Motivation






McDonald's are very well-known fast food brand that have been around for many years.They are mainly known for their burgers and fries. They are world-wide and are in countries like America, India,china, France etc.They use the concept of children in mcdonalds. This shows that they like to aim at any age but mainly focus on making children happy.For example they give out a toy with a kids meal (happy meal) this shows that they like to make children happy as they dont have to promote by having a toy.Also the happy meal comes in a cardboard illustrated box that make children more intrigued into what's inside their box.

The famous and catchy slogan "im lovin it"

Fast








UGG Australia are a famous shoe brand.They are mainly known for their UGG Boots that cost between £120-300.They do, do more products like shoes,slippers,men boots, gloves and belts etc.They try to be a big brand and have alot of things to sell.They want to be known for other things than just boots.They are famous as they come in different sizes,colours and materials.They are also warm and used in cold weathers.

The famous UGG's are warm and comfy especially in the winter.

Expensive

contrapuntal and parallel video

contrapuntal and parallel video mixed together

Learner response

WWW: Some good work that shows you are recalling and building on the work you did in GCSE 

Media a couple of years ago. Your 50 Cent RBK advert analysis contains some thoughtful points.

EBI: Blog formatting is poor in places - text not possible to read. You need to check and improve this. 
Some of your posts lack depth and detail - that is so crucial at A Level. Your Shreddies analysis is a good example - most of what you write is simply describing the advert (or denotation) rather than analysing it (connotation).
 Your media consumption post is worrying - far too many errors (interent?) and apparently you watch 200-500 hours of TV a week? Are you sure? This is lazy so early in the year...

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

LR: I think my strongest piece of work is probably the poster analysis the 50 cent one.This is because there was so much detail in the poster that i could write about it and analyse it in more depth than some of my other work.I think my weakest was the Shreddies as this was the first task i had to do alone and as i did media a while ago its taking time to get used to and remember what to do and what to analyse.I need to re knowledge myself on the media key words and remeber all the camera work and camera shots etc.

Film Noir Analysis

In this image you can see high key lighting on the man face to show who they are and what they are watching.There is a typical femme fatal that is wearing a provocative dress with gloves with a cigarette in her hand. She's blown the cigarette out on his face which shows that she's got the power in the relationship that they have.Normally the male would be doing this type of behaviour to show that he's masculine and doesn't take orders from the female or they would use there hand to move the smoke out of the way.The woman has also got a glass of alcohol in her hand.This shows me that she isn't portrayed as the typical feminine character females tend to be.The man seems to be smirking at what the lady is doing.This could mean that he knows she's playing games on him or he doesn't mind someone blowing smoke on his face.There is some back-light on the lady to show what she's wearing and she has some top lighting on the side of her face to show the audience what she looks like,even if you cant see her full face.There is also light on the cigarette smoke to show what and who the smoke is affecting.

Bogey and Bacall film noir opening

In the opening scene you can see silhouette of  the butler opening the door showing back lighting gave the effect of a mystery.When the door has been opened the main character comes inside wearing a hat and you can only see half of their face, this also showing us that he doesn't want to be identified until a bit later.You can see the main character a female wearing a silky dressing gown.This shows that she's might be an interesting character with the male character.The man carries a female body not telling us what has happened and we can only guess that she has fainted or had an accident.The man then just chucks her onto the bed not caring if she will wake up or get hurt. There was top-lighting on both the male and females characters,this si to make them more glamorous.The female then checks if the woman is breathing and this shows signs of a typical female being a caring character.Towards the end a light flashes in their face to highlight their emotions and what there facial expressions.

Cover work

1. Research the terms 'high-brow' and 'low-brow'. What do they refer to? How can we apply them to the main TV channels?

High brow means being highly cultured or intellectual for e.g newspapers and documentaries.
 Low brow means having little interest in culture and intellectual for e.g magazines and television.

Research the term 'public service broadcasting'. What does it refer to? How does it influence what appears on the main five channels?

 Public service broadcasting is when TV programmes are broadcast for the public benefit rather than for commercial purposes. the main five t.v programmes are The BBC,channel 4, S4C ,channel 3 and channel 5.




BBC1

BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK, offering a wide range of high-quality programmes. A very high proportion of its programmes should be original productions. The BBC 1  tries to fit in with the crowd and be multi-cultural company because they need to cater for everyone.They  have to fit in with the genres like drama,comedy and entertainment.There are many t.v shows that come on here like Eastenders, holby city and the bbc news.I think it fits in with working class and ages between 16 yrs onwards.


BBC2

There is  variety of genres being showed on here.They have programmes that adds to your knowledge and way of thinking.Some programmes that appear on here are Cash in the attic, Eggheads and a documentary on penguins lives.I think these are aimed for older people as you wouldn't really see 16 year old watching a documentary on penguins they would probably rather watch EastEnders would say the target audience is for mid 20's-60 year old.

ITV

ITV has been around for many years and some new and old shows still appear on this channel. Many T.V shows appear on this channel like Coronation street, X-factor, I'm a celebrity get me out of here etc. They have a range of genres like drama,real life stories etc.I think the target audience is for working-class between the ages of 16-40 year old would watch these.

Channel 4

Channel 4 mainly focuses on soaps and entertainment.Some programmes that are on here are Hollyoaks, Deal or no deal,come dine with me and many more.Channel 4 launched in 1982 there job was to inform and entertain the younger generation and older generation.they wanted to do both audience to keep the range wide enough.I think the audience would be for young teenager so 15-21 year old and then older from 28 years onwards.

Channel 5

The programmes that appear on channel 5 are soaps like Neighbours,Home and Away,Big brother,and early in the morning they show kids programmes at breakfast like Milkshakes, Thomas and the tank engine on weekdays.This shows they like to cater for young children and adults.Channel 5 was launched in 1991 and has been around for 23 years.Channel 5 would fall under the low brow category as its not really appealing to the older generation and only younger people really watch Big Brother etc.I think channel 5 mainly do target 16-40 years old even though they play kids programmes they aren't shown during the day.

11 lighting images

1. Identify examples of high and low-key lighting.
2. Say which depict top, back or under lighting.
3. What effects are created by the lighting in each image? 

There is Low key-lighting.
There is top lighting.
In this image there is suspense and tension.She is looking up which shows me she's upset and looking for help(maybe god) she looks worried and upset. She's holding a cigarette in her hand but she's not smoking it which shows that she's worried about something.





High key lighting
Back lighting and top lighting
There is top lighting showing us his crown which shows me that they want us to know whose in charge as he looks like the boss.There is also shady parts which are highlighting his face to show us his facial expressions.





Low-key lighting
Back and under lighting
The top lighting adds effect to the character showing us that he has power and control.You can also see his facial expression which shows effect to this character.






High key lighting
Under and back lighting
The bright light can show the expression of the woman.They wanted to highlight that main fact that she looks scared/horrified by what she's seeing.This shows mystery and suspicion.






High key lighting
Top and back lighting
The back lighting shows us the dark highlights off the couple and also gives us a sense of secrecy.The top lighting shows us that their love is more natural than secretive as its bright and showing us some facial features.





Low key lighting
Back lighting
There are no faces or emotion showing in this picture which tells me that they are mysterious,secretive and maybe dangerous as we don't know anything about them.





High key lighting
Under lighting
You can sense a fear from this picture as the way her facial expression is.She seems agitated,scared and worried,this is what the lighting wanted to show.



High key lighting
Key lighting
The lighting in this image is bright as you can see everything and they are only focusing on the top part of the body which shows that this what had the most emotion.






Low key lighting
Back and top lighting
The way the camera is shows us that he is meant to be intimidating as he is higher up.The vague light is hitting his face which is showing us his face which is covered in a mask which means he doesn't want to show his identity.




High key lighting
Under and top lighting
You can see that the this couple/friends are comfortable with one another and the light wanted to show that.