Section B- A field in england

First, read the Media Magazine article on A Field In England in Issue 47 and write a 100 word summary of the article on your blog. You'll find the article in our Media Magazine archive- click on MM47 and go to page 19.

Now read the following pages on the official website that provide explanations of the unique release strategy that the institutions behind the film chose:

Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.

Finally, answer the following questions on your blog:



How was A Field In England’s release different to typical film releases?

A field in England was  a bit different to how normal films are released as the film was released at the same time all around the country. They tried to do show and broadcast the film around like this as they wanted to make sure that they had a different audience and tried to attract as much audience as possible doing this by showing them at the same time.

What are the advantages to releasing the film across all platforms on the same day?

there are many advantages of broadcasting a film on the same day as it shows a different wide range of audience to the film. They made sure that they have the film and that it is done right and done in a way that is correct so that they can get the work properly and that it attracts alot of people.

What are the disadvantages to this approach?

Some disadvantages are that some people wont watch the trailer or film so that means that they wont get the right the audience and the right frame of mind in the work that they do. By not showing it to everyone some people wont see the film and therefore they will lose out on a audience that could watch it.

What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think this target audience would be good for explorers as they are the ones that are interested in the world and what happens around everywhere. they are the ones that seek adventure and show that they are interested in that life for them. 

Do you think all films in future will be released across all platforms simultaneously in future?

I dont think that it should happen as its important to distribute it around the country by having the DVDS being shown around and making sure that there is enough to go round so that they can watch it and be able to understand it.